• The World's Largest Study on Purpose and Fulfillment at Work

    2019 Workforce Purpose Index

  • Pathways to Fulfillment

    In the 2015 Workforce Purpose Index, we found that 33% of the U.S. Workforce was fulfilled. In this study, we sought to understand the pathways that increase fulfillment in the workforce.

    Fulfillment Drives Value

    Fulfilled employees are the most valuable. Fulfillment is a strong predictor of eNPS. It is also linked to higher performance and the intention to remain in the organization long-term.

    From Engagement to Fulfillment

    More than twice as many people report wanting fulfilling work (64%) versus engaging work (28%).

    Pathways to Fulfillment

    Four practices emerged as being strong predictors of fulfillment:

    1. Self-Awareness
    2. Peer Coaching
    3. Employee-First Culture
    4. Purpose Mindset
  • What is Fulfillment?

    Fulfillment is a state of being in which our psychological needs are met and we are driven primarily by intrinsic motivation.

  • What's Included?



    What fulfillment is and how it differs from engagement.



    Why fulfillment at work is such an imperative.



    How to create pathways to fulfillment for organizations of all sizes in all industries.

  • Download Imperative's Workforce Purpose Index

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  • Methodology

    The 2019 Workforce Purpose Index is a representative survey of the U.S. workforce based on a sample of 1,038 full-time working adult respondents with a 95% confidence level and a margin of error of less than or equal to 3 percentage points.

    About Imperative

    Founded in 2014, Imperative is a web-based career and culture transformation platform used by purpose-driven employers. Using their proprietary purpose and fulfillment science, Imperative activates peers as coaches to develop changes in behavior and mindset that are foundational to success in the new economy.


    Learn more about Imperative at imperative.com.